Raah Foods
Raah Foods
Raah Foods
Brand Design | Packaging Design
The objective was to design the brand identity as well as packaging for a range of whole, minimally processed, nutritious food products being introduced in the market by the Raah Foundation, called Raah Foods. Raah foods are nutritious products, but not necessarily diet foods.
They are mostly ready-to-eat foods, the likes of Muesli, granola bars, cereals, chutneys, masalas, and other super foods. The products are dry foods—crunchy and with a distinct taste—while being healthy at the same time.
The objective was to design the brand identity as well as packaging for a range of whole, minimally processed, nutritious food products being introduced in the market by the Raah Foundation, called Raah Foods. Raah foods are nutritious products, but not necessarily diet foods.
They are mostly ready-to-eat foods, the likes of Muesli, granola bars, cereals, chutneys, masalas, and other super foods. The products are dry foods—crunchy and with a distinct taste—while being healthy at the same time.
The objective was to design the brand identity as well as packaging for a range of whole, minimally processed, nutritious food products being introduced in the market by the Raah Foundation, called Raah Foods. Raah foods are nutritious products, but not necessarily diet foods.
They are mostly ready-to-eat foods, the likes of Muesli, granola bars, cereals, chutneys, masalas, and other super foods. The products are dry foods—crunchy and with a distinct taste—while being healthy at the same time.
Artisanal: The identity has an organic handmade look as every ingredient at Raah Foods is carefully sourced and crafted in small batches with care and character.
Nutritious: There is a freeform illustration of a wheat sheaf to signify that all products are packed with wholesome ingredients that are thoughtfully harvested.
Farm-Fresh: The brand's visual language is inspired by nature, handled gently to preserve purity and flavour.
Combining the three core values, Raah Foods’ design aesthetic blends warmth and modernity. Hand-drawn illustrations, earthy color palettes, and tactile elements evoke a sense of wholesomeness and care, while clean typography and structured layouts bring clarity and confidence.
Artisanal: The identity has an organic handmade look as every ingredient at Raah Foods is carefully sourced and crafted in small batches with care and character.
Nutritious: There is a freeform illustration of a wheat sheaf to signify that all products are packed with wholesome ingredients that are thoughtfully harvested.
Farm-Fresh: The brand's visual language is inspired by nature, handled gently to preserve purity and flavour.
Combining the three core values, Raah Foods’ design aesthetic blends warmth and modernity. Hand-drawn illustrations, earthy color palettes, and tactile elements evoke a sense of wholesomeness and care, while clean typography and structured layouts bring clarity and confidence.
Artisanal: The identity has an organic handmade look as every ingredient at Raah Foods is carefully sourced and crafted in small batches with care and character.
Nutritious: There is a freeform illustration of a wheat sheaf to signify that all products are packed with wholesome ingredients that are thoughtfully harvested.
Farm-Fresh: The brand's visual language is inspired by nature, handled gently to preserve purity and flavour.
Combining the three core values, Raah Foods’ design aesthetic blends warmth and modernity. Hand-drawn illustrations, earthy color palettes, and tactile elements evoke a sense of wholesomeness and care, while clean typography and structured layouts bring clarity and confidence.
Other Works
