Tin jar mockup for a modern minimalist logo and packaging design for a dermatology clinic and skincare brand
Tin jar mockup for a modern minimalist logo and packaging design for a dermatology clinic and skincare brand
Tin jar mockup for a modern minimalist logo and packaging design for a dermatology clinic and skincare brand
Ocean Skin & Vein Institute
Ocean Skin & Vein Institute
Ocean Skin & Vein Institute

Brand Strategy | Brand Design | Packaging Design

Ocean Skin and Vein Institute is a California-based dermatology clinic, that uses state-of-the-art technology to ensure that their customers receive the best possible advances in dermatology and veins. Their top priority remains providing personalised, friendly, and ethical dermatology care. It is their goal to make customers feel at home. They take pride in treating patients like family while receiving quality care from their renowned healthcare providers.

The brief was to generate the brand strategy and identity design for the practice. On the basis of our communication as well as information gathered through a comprehensive questionnaire, some key characteristics of the brand were determined which helped in developing it’s overall visual language.

Ocean Skin and Vein Institute is a California-based dermatology clinic, that uses state-of-the-art technology to ensure that their customers receive the best possible advances in dermatology and veins. Their top priority remains providing personalised, friendly, and ethical dermatology care. It is their goal to make customers feel at home. They take pride in treating patients like family while receiving quality care from their renowned healthcare providers.

The brief was to generate the brand strategy and identity design for the practice. On the basis of our communication as well as information gathered through a comprehensive questionnaire, some key characteristics of the brand were determined which helped in developing it’s overall visual language.

Ocean Skin and Vein Institute is a California-based dermatology clinic, that uses state-of-the-art technology to ensure that their customers receive the best possible advances in dermatology and veins. Their top priority remains providing personalised, friendly, and ethical dermatology care. It is their goal to make customers feel at home. They take pride in treating patients like family while receiving quality care from their renowned healthcare providers.

The brief was to generate the brand strategy and identity design for the practice. On the basis of our communication as well as information gathered through a comprehensive questionnaire, some key characteristics of the brand were determined which helped in developing it’s overall visual language.

Leveraging the theme of ‘Ocean’, combined with the underlying message helped generate the visual language for the brand. The visuals are heavily inspired by oceanic forms and coral colors. It is in sync with the brand’s nature of being clean and simple. Ripples directly correspond to the ocean. The overall shape of the identity is circular to represent the brand’s holistic nature.

Leveraging the theme of ‘Ocean’, combined with the underlying message helped generate the visual language for the brand. The visuals are heavily inspired by oceanic forms and coral colors. It is in sync with the brand’s nature of being clean and simple. Ripples directly correspond to the ocean. The overall shape of the identity is circular to represent the brand’s holistic nature.

Serum dropper mockup to demonstrate identity application on packaging design for the brand’s skincare line
Serum dropper mockup to demonstrate identity application on packaging design for the brand’s skincare line
Serum dropper mockup to demonstrate identity application on packaging design for the brand’s skincare line

Leveraging the theme of ‘Ocean’, combined with the underlying message helped generate the visual language for the brand. The visuals are heavily inspired by oceanic forms and coral colors. It is in sync with the brand’s nature of being clean and simple. Ripples directly correspond to the ocean. The overall shape of the identity is circular to represent the brand’s holistic nature.

Mind-mapping to identify the brand’s attributes to assist brand strategy development
Mind-mapping to identify the brand’s attributes to assist brand strategy development
Deconstructed logo to understand key brand attributes
Deconstructed logo to understand key brand attributes
Marketing communication strategy mockup for corporate brand using an outdoor billboard
Marketing communication strategy mockup for corporate brand using an outdoor billboard
Primary, secondary and accent colour palette to match the brand’s character as a part of brand guideline development
Primary, secondary and accent colour palette to match the brand’s character as a part of brand guideline development
Access cards mockup for a modern minimalist logo design for a dermatology clinic and skincare brand
Access cards mockup for a modern minimalist logo design for a dermatology clinic and skincare brand
Typography to match the brand’s character as a part of brand guideline development
Typography to match the brand’s character as a part of brand guideline development
Moisturiser container mockup to demonstrate identity application on packaging design for the brand’s skincare line
Moisturiser container mockup to demonstrate identity application on packaging design for the brand’s skincare line
Signage design mockup to demonstrate identity application inside the dermatology clinic space
Signage design mockup to demonstrate identity application inside the dermatology clinic space
Stationery mockup for a modern minimalist logo for a dermatology clinic and skincare brand
Stationery mockup for a modern minimalist logo for a dermatology clinic and skincare brand

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