New Leaf Designs
New Leaf Designs
New Leaf Designs
Brand Strategy | Brand Design
New Leaf Designs is a forward-thinking interior design firm that prioritizes problem-solving spaces, driven by function. They go beyond aesthetics, focusing on creating environments that eliminate inefficiencies, enhance usability, and reflect the uniqueness of their clients.
The brief was to develop a cohesive brand identity, guidelines and collateral that communicates the brand’s core philosophy– smart, practical, and purposeful design. The brand should feel sophisticated yet approachable, instilling confidence in clients looking for tailored and well-thought-out interiors.
New Leaf Designs is a forward-thinking interior design firm that prioritizes problem-solving spaces, driven by function. They go beyond aesthetics, focusing on creating environments that eliminate inefficiencies, enhance usability, and reflect the uniqueness of their clients.
The brief was to develop a cohesive brand identity, guidelines and collateral that communicates the brand’s core philosophy– smart, practical, and purposeful design. The brand should feel sophisticated yet approachable, instilling confidence in clients looking for tailored and well-thought-out interiors.
New Leaf Designs is a forward-thinking interior design firm that prioritizes problem-solving spaces, driven by function. They go beyond aesthetics, focusing on creating environments that eliminate inefficiencies, enhance usability, and reflect the uniqueness of their clients.
The brief was to develop a cohesive brand identity, guidelines and collateral that communicates the brand’s core philosophy– smart, practical, and purposeful design. The brand should feel sophisticated yet approachable, instilling confidence in clients looking for tailored and well-thought-out interiors.
Intelligent: The brand identity follows a clean, structured design approach with intuitive visual elements to emphasize the client’s philosophy.
Quality: The branding focuses on an elegant and sophisticated look that instills trust and credibility in the firm’s clients.
Empathy: Every touchpoint, from typography to illustrations, is organic and welcoming, ensuring the cleint’s audience sees them as accessible experts in design.
These key attributes resulted in a unique aesthetic that reflects the agency’s design philosophy– a structured form conveys precision, elegant detailing instills trust, and hand-drawn strokes add warmth– making the brand both professional and welcoming.
Intelligent: The brand identity follows a clean, structured design approach with intuitive visual elements to emphasize the client’s philosophy.
Quality: The branding focuses on an elegant and sophisticated look that instills trust and credibility in the firm’s clients.
Empathy: Every touchpoint, from typography to illustrations, is organic and welcoming, ensuring the cleint’s audience sees them as accessible experts in design.
These key attributes resulted in a unique aesthetic that reflects the agency’s design philosophy– a structured form conveys precision, elegant detailing instills trust, and hand-drawn strokes add warmth– making the brand both professional and welcoming.
Intelligent: The brand identity follows a clean, structured design approach with intuitive visual elements to emphasize the client’s philosophy.
Quality: The branding focuses on an elegant and sophisticated look that instills trust and credibility in the firm’s clients.
Empathy: Every touchpoint, from typography to illustrations, is organic and welcoming, ensuring the cleint’s audience sees them as accessible experts in design.
These key attributes resulted in a unique aesthetic that reflects the agency’s design philosophy– a structured form conveys precision, elegant detailing instills trust, and hand-drawn strokes add warmth– making the brand both professional and welcoming.
Other Works
