EDGE Advanced Analytics
EDGE Advanced Analytics
EDGE Advanced Analytics
Brand Strategy | Brand Design
The brief was to design a visually captivating logo for Edge, a cutting-edge global B2B performance tracking solution that empowers leadership teams with deep, actionable insights. The objective was to create a logo that not only embodies the tool’s core analytical and data-driven nature but also establishes a strong and memorable brand identity within the industry.
Given Edge’s role in uncovering critical business insights, the logo needed to communicate precision, intelligence, and forward-thinking innovation. At its core, Edge is designed to be user-centric, making complex performance data more accessible, insightful, and actionable for decision-makers. Therefore, the design approach had to balance sophistication with simplicity, ensuring that the brand appears both trustworthy and technologically advanced.
The brief was to design a visually captivating logo for Edge, a cutting-edge global B2B performance tracking solution that empowers leadership teams with deep, actionable insights. The objective was to create a logo that not only embodies the tool’s core analytical and data-driven nature but also establishes a strong and memorable brand identity within the industry.
Given Edge’s role in uncovering critical business insights, the logo needed to communicate precision, intelligence, and forward-thinking innovation. At its core, Edge is designed to be user-centric, making complex performance data more accessible, insightful, and actionable for decision-makers. Therefore, the design approach had to balance sophistication with simplicity, ensuring that the brand appears both trustworthy and technologically advanced.
The brief was to design a visually captivating logo for Edge, a cutting-edge global B2B performance tracking solution that empowers leadership teams with deep, actionable insights. The objective was to create a logo that not only embodies the tool’s core analytical and data-driven nature but also establishes a strong and memorable brand identity within the industry.
Given Edge’s role in uncovering critical business insights, the logo needed to communicate precision, intelligence, and forward-thinking innovation. At its core, Edge is designed to be user-centric, making complex performance data more accessible, insightful, and actionable for decision-makers. Therefore, the design approach had to balance sophistication with simplicity, ensuring that the brand appears both trustworthy and technologically advanced.
Cutting-Edge Technology: Edge symbolises the application's precision, innovation, and leadership in the field.
Advancement: The upward and forward movement in the design reflects the brand’s commitment to growth and future-forward solutions.
Focus: Focus highlights the brand's clarity, direction, and a sharp vision.
The logo is a sleek composition with a modern aesthetic. It is typographic with the motif of an arrow and focus blended smartly within the wordmark using accent colours. The brand’s name EDGE remains the hero throughout.
Cutting-Edge Technology: Edge symbolises the application's precision, innovation, and leadership in the field.
Advancement: The upward and forward movement in the design reflects the brand’s commitment to growth and future-forward solutions.
Focus: Focus highlights the brand's clarity, direction, and a sharp vision.
The logo is a sleek composition with a modern aesthetic. It is typographic with the motif of an arrow and focus blended smartly within the wordmark using accent colours. The brand’s name EDGE remains the hero throughout.
Cutting-Edge Technology: Edge symbolises the application's precision, innovation, and leadership in the field.
Advancement: The upward and forward movement in the design reflects the brand’s commitment to growth and future-forward solutions.
Focus: Focus highlights the brand's clarity, direction, and a sharp vision.
The logo is a sleek composition with a modern aesthetic. It is typographic with the motif of an arrow and focus blended smartly within the wordmark using accent colours. The brand’s name EDGE remains the hero throughout.
Other Works
